WELCOME FROM THE EDWARDS REPORT

Build Convictions
That Last.

Every headline is shaping you. Build to Last is where you build the convictions that don’t bend.

Start with the free Blueprint.

A fifteen minute PDF. The framework on one page.

You are being lied to.

There is no neutrality. This is bigger than “right” or “left.”

FAITH
44%
of adults under 30 now identify as religiously unaffiliated. A generation raised without conviction.
Pew Research, 2024 Religious Landscape Study
FAMILY
41%
of first marriages end in divorce. The median failed marriage lasts just 8 years.
CDC, National Vital Statistics
MEDIA TRUST
32%
of Americans trust the mass media. An all-time low. Narrative is being shaped by fewer voices.
Gallup, 2024 Annual Media Trust Survey
MENTAL HEALTH
50%
of Gen Z report persistent symptoms of depression or anxiety. The shaping has consequences.
CDC YRBSS / NIMH, 2024
There is no neutrality. There is a war for your heart and mind. Hope is not a defense.